Welcome to Virtuous Coaching with Elviera Schreuder

I use tailored tools, ideas and solutions to meet the unique development and performance needs for:

“Each person’s greatest room for growth is in the areas of his or her greatest strength. Knowledge consists of the facts and lessons learned. Skills are the steps of an activity. These three-talents, knowledge, and skills-combine to create your strengths.”

― Donald O. Clifton, Now, Discover Your Strengths


Meet Your Coach // Elviera Schreüder

I am the founder of Virtuous Coaching and have been coaching since 2012. I primarily use the CliftonStrengths™ talent assessment to give you access to your areas of greatest potential. CliftonStrengths™ is the world’s leading assessment in strengths-based understanding.

I have coached a wide range of clients, including business owners, C-suite executives, directors, and senior leaders in South Africa and worldwide. I have a strong entrepreneurial and marketing background, as well as a strong desire to see businesses grow.

I mobilise human potential in order to improve performance, boost engagement, and increase profitability. I assist you in addressing the correct steps in the right order in order to improve how you operate and to draw out the human potential in order to accelerate growth, achieve significant goals, and work more efficiently. I also assist individuals and businesses in identifying marketing opportunities.

As a result of this, I was a speaker on Capricorn FM’s Motivational Corner – The Recline – with Radio Presenter Prudence Mabasa (during 2014-2016) as well as on The Tailored Experience with Radio Presenter Hlekani Shikwambana (during 2019 & 2020).

As a sharp observer, I am capable of forming productive teams. I appreciate differences, value diversity, and can intuitively see what makes you or your organisation noteworthy. I tailor my approach to you in to bring out your best. As your coach, I will inspire you to continue striving for brilliance. You will become recognised and successful as a result of my strong uplifting influence.

I am continuously learning in order to provide you with the most up-to-date tools and information. You will gain confidence and discover new roads with me by your side. My strong values and convictions make me exceptionally service-oriented, ethical and mission driven as a coach. I am committed to giving you the best experience and outcomes as we journey.

As a Gallup Global Strengths Coach and Certified Results Coach, I use approaches based on research in neuroscience and strengths psychology, so you may expect good results. You may be confident that I pursue and complete rigorous education and practice standards that validate my dedication to coaching excellence.

In my spare time, I do outdoor activities, listen to podcasts, and socialise.

Connect with me online:

Elviera’s Top 5 CliftonStrengths
Individualisation | Significance | Learner | Restorative | Belief

Elviera’s Business Profile 10
Knowledge | Disruptor | Profitability | Risk | Selling

Why Choose me as your Coach?

I integrate the CliftonStrengths™ talent assessment into my offerings to give you access to your areas of greatest potential. CliftonStrengths is the world’s leading assessment in strengths-based understanding.

Tailored Approach

As a keen observer, I can build productive teams. I appreciate differences, value diversity and can intuitively pinpoint what makes you or your organisation, special. In order to bring out your best, I customise how I work with you.

Become Exceptional

As your coach, I will inspire you to keep reaching for outstanding performance. You will become recognised and successful through my strong uplifting influence.

Cutting Edge Expertise

As a coach, I am continuously learning in order to empower you with the latest tools and information on wellbeing, engagement and performance. With me by your side, you will grow in confidence and discover new paths.


I have a knack for figuring out where improvements can be made in order to bring you, your team, your business and your goals back to life. Together we can come up with custom solutions to overcome challenges.

Principled Purpose

My strong values and convictions make me exceptionally service-oriented, ethical and mission driven as a coach. I am committed to giving you the best experience and outcomes as we journey.


Q: How do I get started?
A: Contact me.

Q: How long is a session duration?
A: 45 – 90mins.

Q: When and where do we meet?
A: Online from Tuesdays – Fridays.
Using Zoom, Google Meet, FaceTime.

Q: Can we meet in person?
A: By special arrangement.

Q: What is your cancellation policy?
A: 24hrs in advance.

Q: Do we talk or meet beforehand?
A: We’ll definitely talk, and meet if needed.

Q: Are you professionally trained?
A: Yes.

Q: Do you have industry qualifications?
A: Yes.

Q: What are your terms of business?
A: Click Here.

Q: What is your privacy policy?
A: Click Here.

I serve a diverse collection of people and organisations. It is all based on who can benefit from my coaching.

They are mostly professionals or business builders who actively pursue individual and business development. They have great work ethic, are driven to excel and highly productive. They want to leave a legacy and live a purposeful life.

My clients range from various positions, be it entry-level employees to senior managers and business owners.

The combining factor is that my typical client is someone who wants to become better at whatever they do. Some want to be better managers, some better employees, some better partners and others, better organisations.

Most of my clients are normal, balanced people who just want to be more effective and satisfied.

I work with people who can benefit from my coaching.

I don’t work with individuals whose situation is not conducive to coaching, or people who I feel would be better served by a therapist or other specialist.

If I feel that I will not be able to contribute improvement, I will tell the prospective client and suggest alternatives.

It turns out there are numerous problems in making it on your own. You might not notice the issues that are standing in your way or if you do, you don’t necessarily know how to fix them. And the result is that somewhere along the way, you stop improving.

Coaching is about contributing to the improvement of a situation by creating change.

If you look through my website, you will be able to easily identify any of my services that could benefit you.

A coach acts as your external eyes and ears, providing a more accurate picture of your reality.

Coaching helps you take the results you already have, and help you build on it. This helps you in making clear judgements, learn from experiences that previously may have crippled your thinking, make better choices and take actions with purpose.

How do professionals get better at what they do? How do they get great?

There are two views about this. One is the traditional academic view where you go to school, you study, you practice, you learn, you graduate, and then you go out into the world capable of your own improvement.

The opposing view comes from sports where everybody needs a coach. Everyone. The greatest in the world needs a coach.

A coach is objective and can guide you to a whole other level of awareness, enhanced thinking, new energy and powerful results.

You can have a look at the testimonials on this website to help you answer the question.

Coaching works, although it has its limits. It is beneficial and powerful, but it cannot solve problems you don’t want to solve.

Coaching works for people who want to make it work. It won’t work for people who want everything done for them.

You constantly spend time, money and effort to make progress and advance.

Coaching collects all that spending and aligns it with your goals and values. It will save you money, time and energy because coaching gets you to the results you aim for, quicker.

You will see results much sooner than you think.

You should experience new insights after the first step we take together.

Does the coach make the coaching process effortless and invisible?

Does the coaching make me feel positive and optimistic?

Look for a coach with success stories to tell and a help-you attitude.

Yes, we welcome that.

Yes. Most people, however, prefer online meetings after Covid19.

We can Zoom, WhatsApp video, FaceTime, Google Meet or whatever way you want to talk.

Feel free to call me or request a call-back via my Contact Page.

Yes. Just give me a call and I’ll put you in touch with some of my past and present clients who have kindly offered to talk to prospective clients. I just ask that you are polite, professional and courteous; and that you respect their confidentiality.

I price my coaching on value, not time spent.

That is why I don’t always work at an hourly rate, but a price per coaching programme or retainer agreement.

You can find my fees on my website.

Yes, my Coaching Agreement. It’s a simple document outlining our commitments to one another.

When this happens I always offer a short optional (and complimentary) session to conclude our coaching series or reassess coaching outcomes.

As long as I have 24 hours’ notice, before we start, there is no charge.

Under 24 hours’ notice, means I will have completed all my preparation and made my travel and schedule commitments. You will need to forfeit a percentage of the fees.

Yes. I am an Associate Certified Coach (ACC) with the International Coaching Federation and a Results Certified Coach, having originally trained with the NeuroLeadership Institute. I am also a Gallup Certified Strengths Coach.

Confidentiality and your privacy is a high priority.

Teaching situations and case studies – I may mention topics or situations discussed but will be careful not to mention personally identifying details without your permission.

I won’t share any information about our interactions.

Yes. I subscribe to the Code of Ethics of the International Coaching Federation (ICF).

The Meaning Behind
Virtuous Coaching

a word used to describe Heroes of Strength

VIRTUOUS, as derived from its ancient roots, mean…

strength, efficiency, wealth, riches,
a great army, ability, excellence,
a force, power, substance,
resources, virtue, valour, ability,
a host, mighty, valiant and worthy.

Symbolic Meanings of our logo


The crown represents noble character – worthy, generous, upright, honourable, virtuous.


The ruby serves as a reminder that a person of virtue is worth far more than rubies. Wisdom is more precious than jewels, and nothing anyone might desire can compare with wisdom.


Together the crown and the ruby form a pomegranate. The pomegranate, which mainly consists of seed, speaks of the abundance of talent we collectively as individuals possess.

Let’s develop – and strengthen – your innate talents.


• Virtuous Coaching was founded in 2012 and has helped many Individuals, Teams & Leaders, Educators & Students and Businesses, excel through strengths-based and results-oriented coaching.

• Elviera has successfully worked with entrepreneurs, professionals, small businesses, schools, and managers.

• During 2014 Elviera was involved in the Letamo Work Readiness Program. She and her team developed several work readiness workshops & also facilitated them.

• Elviera featured for 3 years (2014-2016) on Capricorn FM’s Motivational Corner – The Recline – with Radio Presenter Prudence Mabasa.

• During 2017 Elviera partnered to develop and present a Customer Care workshop.

• Elviera featured on Capricorn FM’s The Tailored Experience with Radio Presenter Hlekani Shikwambana during 2019 and 2020.

• In 2019 Elviera was the guest speaker at the Tzaneen Chamber of Commerce for D’Arcy-Herrman & Co Inc in celebration of their 60 years in business.

Success Stories

This workshop was absolutely mind-opening.
I’ve learned so much about my own personality and my personal strengths.
It is interesting to see how some of our strengths can benefit us, and those same strengths can also be our weaknesses.
This workshop has taught us how to channel our strengths in such a way that it has a positive impact on the outcome of what we are trying to achieve.
I would 100% recommend this workshop.
You will learn more about yourself and your personal strengths than you could ever imagine!

Shaaziya Vazeer
This workshop was like a window opened by my coach, through which a had a peek into my hitherto little-known self.
Daniel Dhanere
I have gained significant learnings from the Workshop. Our facilitator is clearly highly passionate about helping us find our strengths. The coaching was delivered in an awesome style.
Vaniah Thomas
This workshop empowers you to realise that you have a lot of strengths that you can grow into and empower yourself in all areas of life!
Ruan Linde
I feel wonderful.
Danny Mphego

My biggest learning is that all along I thought some of my strengths were actually my weaknesses, I was very glad to discover that they’re actually my strengths, I enjoyed interacting with my colleagues who have different strengths than me, I learned to see people from a different and understanding angle.
I am very thankful for the workshop; my confidence is sky high.

Lucia Mashegoane

I’ve learned many things on how I can change to be better person than before. I feel like I know who I am.

Noko Moloto

After the sessions I had realised small things about myself that I did not know and putting these into context with my strengths made a very enjoyable experience.

Cian Goeminne
IT Assistant
Empowered and equipped to use my strengths in a more productive way.
Tshehpo Motene
HR Manager
My biggest learning was when I found out about my 5 strengths, I enjoy when we were explaining them one by one. Knowing that you have something that you can use at your workplace, church and at home. Learning other people’s strengths just also give you knowledge and understanding.
Sophy Themane
Administrator & Library Assistant
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